Welcome to iMarketLaw!

My name is Mark Beese and I teach Strategic Marketing and Business Development at the University of Denver Sturm School of Law.  

J.D. and M.S.L.A Students learn about law firm strategy, marketing, business development, client service, innovation and social media throughout the semester.

Thanks to LexBlog, this year we are offering hands-on training on blogging and the use of social media to grow a legal practice.  LexBlog President Kevin O’Keefe will join the class to talk about social media strategies.  Each student will have an opportunity to create their own law blog, courtesy of LexBlog.  Why blog?  Consider these insights.

So, while I hope to make this a valuable blog focused on marketing, business development, management and leadership topics in the context of a dynamic industry, the blog will also serve as an example to students on how to create, maintain and leverage social media for thought leadership and establishing a reputation as an expert.